AchieveHERs Chairwoman Tina Tenret Honored in Business Observer’s 40 Under 40

AchieveHERs Chairwoman Tina Tenret Honored in Business Observer’s 40 Under 40

October 02, 2013

When award-winning investigative journalist Tina Tenret was 29 years old, she made a major career change. The move was spurred by her mother’s suicide, a shocking tragedy that made Tenret rethink the importance of her news career.

Her mom, like many women, was constantly “full of financial worry,” according to Tenret. Her fears surrounding finances only worsened when she got a divorce and didn’t know how to navigate the job market after 20 years as a stay-at-home mom.

With a desire to help other women like her mom, Tenret went back to school to become a certified financial planner. She then joined ProVise Management Group, accepting a salary 10% less than her other offers, because she says she admired the firm’s ethics.

Today, ProVise provides full financial planning services managing about $800 million for 750 clients. Tenret assists about 100 clients, whose investable assets range from $250,000 to $2 million.

She specializes in helping women who are divorced or widowed, who oftentimes have the same “bag lady syndrome,” or fear of being put out on the street, that pained her mom. “I want to put that fear to rest,” Tenret says.

She also enjoys working with same-sex couples, for their financial planning involves unique issues not present in other families. This summer the Wall Street Journal published an article on Tenret’s work with a same-sex couple who hired her to determine if they could have one parent become a stay-at-home dad.

Tenret believes her background in journalism has helped her better understand her clients’ needs. “You know what questions to ask to get to the heart of the matter,” she says.

Last year, the president of the Clearwater Regional Chamber of Commerce asked Tenret to launch a women’s executive leadership group, AchieveHERs. At first, Tenret didn’t see the need. But once she started meeting with women in the community, she realized “many phenomenally successful women still have a crisis of confidence,” she says.